How Orthorexia has been Rebranded as "Wellness Culture"

The pervasive and dangerous message to “eat clean” can be a slippery slope. What can start as trying to eat for wellness can evolve into obsessively thinking about food, threatening your mental and physical health.


While it is not officially classified in the Diagnostic and Statistical Manual 5-TR (DSM-5-TR), orthorexia is a highly prevalent concern in today’s society. Part of what makes it so dangerous is how it is rooted in diet culture and society. Diet culture labels restriction and disordered behaviors as “clean-eating.” This pervasive and dangerous message to “eat clean” can be a slippery slope. What can start as trying to eat for wellness can evolve into obsessively thinking about food, threatening your mental and physical health.


Orthorexia is classified as “a condition characterized by an exaggerated, obsessive, pathological fixation on healthy food, eating healthy,'' says Rebecca Rialon Berry, Ph.D., clinical associate professor at NYU Langone Health.


Simply put, those that struggle with orthorexia are heavily concerned with attaining what is believed to be “health-conscious or clean eating.” In reality, these lifestyle choices are masked by disordered eating behaviors. They lead to a number of long-term health complications, including a lowered immune system, anxiety and stress, newly developed food allergies, and gastrointestinal problems.

How to Recognize Signs of Obsessive Healthy Eating


So what does this actually look like on a day-to-day basis? Orthorexia can manifest in many different ways. Here are some signs to look out for:

  • You find yourself obsessing over the food options at restaurants and struggling to pick anything on the menu because it's not “healthy” enough.

  • You obsess over meal prepping and experience extreme guilt when you are unable to adhere to what you view as a “healthy” diet.

  • You struggle with food variety because you have the mindset that you are only allowed to eat a narrow group of “good” food.

  • You find yourself concerned or fixated on what others are eating and compare their eating patterns to yours.

  • You find yourself spending more time in the grocery store, reading every nutrition label and checking everything you put into your cart.

Social Media Perpetuates and Masks Orthorexia as “Healthy Eating”


With unregulated platforms like TikTok and Instagram, fake news and biased information are everywhere! Several influencers on these platforms market themselves as “holistic health coaches” when in reality they advertise and give nutrition advice that is often disordered. Their marketing messages convey that if you eat only clean foods, you will achieve some level of ultimate wellness or happiness. It's important to be wary of accounts that promote juice cleanses, intermittent fasting, and “what I eat in a day” videos. There are several things problematic with these videos that can be detrimental to mental health. First, to be healthy we need balance in our life – that means eating all different types of foods. Our bodies need variety. If we become so obsessed with only drinking lemon water and eating gluten-free rice cakes in the morning, we risk denying our bodies what we may actually need at that moment. Instead, tuning into our cues can help us get in touch with what food our body may actually be craving. Lastly, food is not “good” or “bad” — food is just food! Every food serves a purpose, including providing energy, tasting good, satisfying a craving, or being part of a social activity.


Here at North Berkeley Counseling, we want you to know that struggling with orthorexia is so valid and real. Even if you are not underweight or you’ve never skipped a meal, you deserve to abandon this detrimental relationship with food. All eating disorders are harmful, and just because social and diet cultures advertise “clean eating” does not mean it is genuinely healthy for you.


We understand that being labeled by your friends as the “healthy one” can become a part of your identity. Therefore eating foods outside of diet culture norms, such as foods that bring you joy, can feel like you are losing a part of yourself. This is a very common part of recovery. While it can feel difficult to navigate and come to terms with losing this part of your identity, recovering from orthorexia and healing your relationship with food is the healthiest thing you can do for yourself.


At North Berkeley Counseling, our licensed psychologists are here to traverse this recovery journey with you and help you with the bumps along the road. Healing your relationship with food is possible.

If you’re interested in healing your relationship with food with the help of a therapist, the psychologists at North Berkeley Counseling are here to support you. We see clients in our office in Berkeley, California, as well as online throughout California, Florida, Virginia, and Hawaii. Book your first session today!